Proper nutrition should be the first priority in global disease prevention.

We believe that a change to healthy diets will have the largest impact on global health. And we’re not alone.

Dietary risks are the greatest disease risk factor in America, roughly half of the leading causes of death are due to poor nutrition, and the World Health Organization suggests 80% of deaths from cardiovascular disease, 80% of type 2 diabetes, 80% of strokes, and 40% of all cancers could be prevented through better lifestyle choices.

What don’t we believe in?

Quick fixes…

We believe in the long game; that disease prevention happens when healthy-living becomes a way of life. Only when we establish good habits and routines will we reach our fullest potential and a long healthspan.

Understanding proper nutritional intake should be simple and highly personalized.

The two biggest problems with nutrition today, as we see it, are:

  1. New information is presented daily with confusing and sometimes contradictory advice on “good nutrition,” and
  2. Our understanding of diet and nutrition continues to highlight the personal response we each have to different foods and diets.

It is our belief that better data will solve both of these problems. And as the saying goes:

You can’t improve what you don’t measure.

Better data can remove ambiguity around what we are putting into our bodies, and help monitor nutrition to personalize a diet that works for you.

We also believe that simple doesn’t mean easy. Life is a team sport. When your neighbors are happy and healthy, we are all healthier and happier. Better tools, personalized guidance, and a committed community will help make the changes we all want to make towards a healthy, happy lifestyle.

It is this mentality that drives us. We constantly are working in the lab to build better tools and services designed to empower you to reach your dietary goals.

Join us. It’s time to get nutrition back on track.